Genmab — April 2017
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coïncidence?? : Novartis CAR-T cell therapy CTL019 receives FDA Breakthrough Therapy designation for treatment of adult patients with r/r DLBCL
https://www.novartis.com/news/media-releases/novartis-car-t-cell-therapy-ctl019-receives-fda-breakthrough-therapy-designation -
I would expect that everything above 250 mil would mean that every media will headline "On a quarterly basis Darzalex has reached blockbuster status", this could create a lot of welcome buzz
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I did some calculations, 260-265 is my guess
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But JNJ has a lot of insight in these markets; if you know a competitor is more successful with a better product, it is wise to pull the plug