Is Atlantic Saphire Salmon (ASA.OL) investors misunderstanding the true state of the company?

If so why would investors engage in a fire sale of their stocks in such a panic, resulting in the company's stock market enterprise value plummeting by over half in the last few weeks, as documented in attached image.

I suggest that management takes a critical look at improving 'steady productivity' by thoroughly examining every process for potential enhancements and creating a digital twin for each piece of equipment to systematically document maintenance failure profiles. This approach will enable them to simulate and work towards preventing unexpected future failures, particularly for critical systems such as water chillers, filters, and pumps, among others.

In recent years, one of their fish plants completely burned down, possibly due to a lack of adequate cleaning procedures and maintenance protocols.

There have historically been far too many continuous failures and breakdowns at this company for it not to be a systemic issue.

The company has recently silenced public feedback by discontinuing quarterly Q&A sessions and ignoring repeated email requests for onsite tours or investor targeted videos of same. These sessions and recordings hereof could have served as a platform for the company to address its problems in detail and outline permanent solutions.

In terms of public relations, the company should consider reintroducing the monthly update sessions that were previously implemented during similar historic major issues.

Additionally, they should publish a projected timeline for achieving the now long awaited profitability, allowing investors to adequately track progress. They should also communicate their exact plan for complying with the cash requirements outlined in the H1 (Q2) 23 financial documents, as they seem currently non-compliant.

It would also be beneficial to external stock holders if management refrained from further diluting the stock for personal or 'friends and family' gains, as their regular salary, which is approximately 500K, should adequately account for their current 'performance' compensation.

In summary, investors are growing impatient and frustrated with the lack of professionalism and accountability in management, issues that seem entirely resolvable.